Persil Non-Bio Liquid Detergent 95 Wash

Full review

The Persil Non-Bio 95-wash bottle is the product that ought to sit under the sink of most UK households. Value-led, low-fragrance, and reliable on the everyday loads that make up 80% of what your washing machine does in a week.

The non-bio formula is the right starting choice if anyone in your household has sensitive skin, eczema, or just prefers fragrance-free laundry. Even on bio-eligible loads, the cleaning performance on cottons, lightly-soiled clothes, and bedding is hard to fault. Where it falls short is heavy stains, grass, blood, grease. Where the absence of bio enzymes means you’ll either need to pre-treat or run the cycle hot, both of which the bulk bottle can absorb because the per-wash cost is so low.

Practically, the 3.32L bottle takes up real cupboard space. Most UK households underestimate this until the second time they buy one. We’ve found a 5L paint kettle from B&Q makes a decent decant container if the original bottle won’t fit upright under your sink.

The Subscribe & Save discount on this product is unusually generous, about 10%, taking the per-wash cost from 14.6p to under 13p, which is genuinely competitive with even supermarket multibuy offers. Set it up on a quarterly cadence rather than monthly; a 130-wash bottle lasts a household of four roughly 8–10 weeks.

Buy this if: sensitive skin is a factor in your household, you wash 3–6 times a week, you have under-sink storage space.

Skip this if: you do a single weekly wash (you’ll never finish a 3.32L bottle before it ages), or you have a deeply stained-clothes routine that needs bio.

For the full ranking of how this product compares with the alternatives, see our guide to the best laundry detergent.